Sid Maderazo

25 Years
Behind the Camera

El Nido-based brand filmmaker Sid Maderazo brings twenty-five years of directing experience, and a career that has touched nearly every part of the industry, to every project.

He began as an art director in advertising before moving behind the camera. He later spent more than a decade owning and running both a production house and a post-production company, learning the business from the inside out. That experience gave him an uncommon command of the entire filmmaking process: from brand strategy and creative development to production, visual effects, and the final frame. Today, he is an in-house director at Provill Studios in Manila.

At the heart of Sid’s work is the art of 30-second storytelling: finding the human truth within an idea, expressing it with clarity, and making every frame and every second count. His body of work spans automotive, lifestyle, beauty, food, and humor, from intimate, performance-led films to ambitious VFX-driven campaigns.

Beyond directing, Sid consults on brand communications, gives lectures, mentors emerging filmmakers, and pursues independent creative work. Based in El Nido, Palawan, he shoots wherever the story takes him.

• Direction
• Brand Communications
• Lectures & Mentorship